Today I will get you through the creative thinking behind a bag or purse collection.
I will start with simple forms because as I understood from you, the most difficult is to start from a simple white paper without knowing how to approach a new challenge.
Start sketching without thinking too much of the result. In this phase, generating as many ideas as possible should be your main focus.
So imagine your bag having a simple shape and then place another geometric shape there where you will want your bag’s handles to be.
Imagine squares, round shapes, combined shapes, triangles and so on.
Then, it is the time to alter the primary shape used for your bag. Imagine round edges, no more corners, asymmetrical forms and so on.
Once you get tired of generating so many ideas, get to the next primary shape: the circle. Now repeat the process.
After that, think of other shapes and imagine the handle system.
Now let’s play random with a grid. Just doodle some lines and then try to see in this grid the new shape of your bag or purse.
Once you are happy, just underline the shape and then restart the process of adjusting the details.
Then, because it is the time to think of a placement of your product, think creative and imagine different positions or relations with the human body. We are all tired to see the same kind of bags all the time. Think of unconventional all the time.
Now let’s get to styling. After choosing your favorite shape and handle style, get to details: textures, colors, fabrics and so on. See what you can do out of stripes. Could they be colorful? Painted in gradient? From different fabrics? Different kind of leathers?